Why The 2023 Range Rover Deserves More Credit For Its Design

The BMW X5 may have popularized the luxury SUV and paved the way for crossovers, but the Range Rover from Land Rover is the original. The British designed and built 4×4 started the most important market in the modern car industry. As such the Range Rover directs the segment, pioneering a new way for future cars to go. With this in mind when a new Range Rover comes to market the automotive world stops and stares. Models like the Sport, Evoque, and Velar are excellent and influence design directions but they fall short of the full flagship model.

The L405 Range Rover has now left showrooms. First on sale in 2012, the decade-old model held up well with plenty of options from Jaguar Land Rover’s Special Vehicle Operations department to keep both the gearhead and luxury markets happy. The L405 was the fourth Range Rover and as such, it made the model more curvaceous and complicated than any car before it. Previous models used chunky designs that lacked any curves. The trend for more complicated designs continued throughout the last decade. By moving against this the Range Rover makes a bold statement.

The new Range Rover puts these wrongs to right and offers minimalism in the name of luxury.

What’s Changed On The 2023 Range Rover?

From afar the new Range Rover looks similar to the outgoing car. Unlike the previous generational evolution, this is more subtle. After all the leap from the L322 which was sold from 2001 to 2012 was dramatic. The noughties Range Rover had a very simple two-box design that took a very matter-of-fact approach. Over at Jaguar Land Rover’s design plant in Solihull near Birmingham in the United Kingdom they’ve taken the same paper to the old car and taken away all frivolity.

Taking a leaf out of Tesla’s book, Range Rover has chosen minimalism. The side profile remains unchanged, yet the actual body is smooth and without traditional creases. The rear maintains the brake lights on the side of the trunk. However, they are thinner than ever before. Adorning the rear just beneath the window are those prestigious words, Range Rover. The front fascia remains largely the same as well. Only items such as the headlight clusters receive a major redesign. These items are incredibly futuristic, lacking traditional bulbs. This brings the Range Rover in line with the more recent Jaguar models.

This is the Range Rover, but not quite as you know it. With a refined exterior, the Range Rover seems like it has regressed in terms of design. Over the past few years within the luxury segment models have moved towards increasingly angular and aggressive designs. A perfect example of this is the entire Audi lineup. With Range Rover stripping away the extra angles both on this and the rest of their range, it’s only a matter of time until the rest of the industry does the same.

What New Technology Comes With The 2023 Range Rover?

Just like the luxury saloon the S-Class, the Range Rover pioneers new technology for the automotive market. The SUV was the first 4×4 to come with anti-locking brakes and the first with traction control. The latest model uses the latest generation of Jaguar Land Rover infotainment systems. According to the manufacturer, the car now comes equipped with Software-Over-The-Air. This is the same system available in the Land Rover Defender that can update the car’s software from anywhere in the world. While plenty of Range Rovers never leaves the road this adds peace of mind for the owner. The new Range Rover will remain at the cutting edge no matter where you leave it.

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But with all this focus on the technology in the car Land Rover has not forgotten the car’s usability. The model retains the split tailgate that all full-sized Range Rovers must-have. With the option of padding and cushions, the Range Rover is still the perfect picnic car. With regard to everyday usability, the car’s chassis’ largest innovation is four-wheel steering. This will not only improve the car’s off-road credentials but will improve its maneuverability in the city. Four-wheel steering is slowly becoming the norm for luxury models and over the next decade will presumably come on the Range Rover’s competition. This new generation will likely remain on sale until the early 2030s. As a result, it needs not only the technology of today but also to be ready for the electric future and all the innovations that will bring.

What Are The Options For The 2023 Range Rover?

As was the case for previous generations of Range Rover you can customize the new car any way you like. Available with both a long and short wheelbase as well as four, five, or even seven seats the Range Rover can cater to you. The car launches with a range of 3.0-liter gasoline and diesel engines. The current range-topping option is a 4.4-liter V8 that produces just over 500hp and lets the Range Rover accelerate to 62mph in 6.4 seconds.

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In terms of electric options, this generation has a mild hybrid option. This supports a 3.0-liter six-cylinder, so its environmental qualifications are somewhat dubious. According to Jaguar Land Rover towards the end of next year, ready for the 2024 model year Jaguar Land Rover will launch the first electric Range Rover. This model will be a part of the new six-car strong electric range from the manufacturer.

The front of the new Range Rover, plugged in

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