Troll Hole Museum co-creater Sherry Groom talks about the business

Sherry Groom is the co-creator and troll collector of the Troll Hole Museum in Alliance.

She and her husband and business partner Jay live one block from the museum. She is originally from the western part of the country and lived in Arizona, Utah and Colorado.

While the museum opened eight years ago, Sherry and Jay moved to Alliance three years ago from Cuyahoga Falls.

“We opened the museum as a tourist attraction to launch a revitalization of historic East Main Street in downtown Alliance,” she said. “I collect trolls because they represent legendary mythical magical creatures. Trolls possess magical powers and are earth elements here to protect the earth and help humans.”

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Groom has more than 40,000 items, including memorabilia and duplicate troll dolls. The museum has made television shows around the country, including “One Tank Trip” on Channel 3, evening news shows, Good Morning London, New Day Cleveland and National Public Radio.

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