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NFT

Physical NFT | Jacob & Co Launches Digital And Physical NFT Watches

Physical NFT

With the debut of a new physical NFT watch line that takes full advantage of the metaverse, Jacob & Co. is reentering the digital space. The “Astronomia Metaverso” collection was designed in collaboration with UNXD, a luxury and culture NFT marketplace. The collection extends Jacob & Co.’s legendary Astronomia brand, with its numerous renderings of the universe, into a digital, crypto-native future, which is appropriate.

On Wednesday, Jacob & Co. unveiled the first three of the eight timepieces in the collection, all of which are inspired by and named after the solar system’s planets (with the exception of Pluto). Venus and Mars, which will be distributed as one-of-a-kind physical NFT timepieces with accompanying NFTs, and Saturn, which will be offered simply as 30 separate NFTs, are the first three watches. UNXD.com will sell all of the physical and digital NFT timepieces.

It’s the luxury watch and jewelery brand’s second foray into the internet realm. Jacob & Co. was the first luxury watchmaker to launch a timepiece NFT, which sold for $ 100,000 at auction in April 2021.

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(Full disclosure: I recently spent nearly a year at Jacob & Co.)

This new bespoke collection is inspired by “crypto comic culture,” according to Jacob & Co. CEO Benjamin Arabov, and has a custom comic and cinematic film that tells the tale of the collection’s creation. In the storey, Jacob and his colleagues accidentally rip a hole in the fabric of space, creating a wormhole that leads to a mysterious digital metaversal clone of our galaxy. The lab’s watch pieces get sucked through the wormhole and become asteroids in the metaverse. These asteroids collide with metaversal planets, giving rise to their design (Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune). We discover after landing that each asteroid has reassembled into a unique watch inspired by its planet – a collection of watches made from metaverse shards. Get the most out of it.

Physical Asset NFT
Physical Asset NFT

“With the Jacob & Co. brand, Astronomia Metaverso invites watch enthusiasts and crypto collectors alike to exercise their creativity while enjoying the greatest workmanship in watchmaking and unlocking new experiences,” says Benjamin Arabov. “Each NFT is a one-of-a-kind digital collectible work of art with exclusive digital and experiential benefits for its owners.” Five of them, however, can be exchanged for an original physical watch, while the remaining three have been split into multiple editions. “

Jacob Arabo, the founder and chairman of Jacob & Co., designed each watch in the series. It comes in eight different designs (one for each planet) and is available in both digital and physical formats. The five closest planets to the sun (Mercury, Venus, Earth, Mars, and Jupiter) have one-of-a-kind physical NFT watches (which incorporate an NFT of the watch), but the three farthest planets (Saturn, Uranus, and Neptune) have fragmented into several digital-only varieties.

In the spring, the five one-of-a-kind physical and digital clocks will be available for purchase. The first five planets’ actual watches (Mercury, Venus, Earth, Mars, and Jupiter) will be auctioned off to the highest bidder. The last three planets (Saturn, Uranus, and Neptune) will have a collection of versions.

The co-founders of UNXD, Shashi Menon and Nick Gonzalez, are impressed not only by the NFT products but also by the fact that real luxury timepieces with high complexities will be a big part of this launch.

“The physical NFT watches demonstrate Jacob & Co.’s serious dedication to producing something truly novel in this field,” Menon explained. “This broader commitment to this space excites us, and we believe collectors will respond.”

The NFT watches also serve as a membership pass, granting the user access to future Jacob & Co. digital activations as well as future digital, physical, and experiential perks. Each NFT returns from the metaverse with a unique set of digital abilities.

Each NFT has high-resolution renders that highlight the creativity of these one-of-a-kind timepieces. The three farthest planets (Saturn, Uranus, and Neptune) have many variation designs, increasing the collection’s scarcity.

Physicals – The physical watch will be claimed by owners of NFTs from the five closest planets (Mercury, Venus, Earth, Mars, and Jupiter).

Experiences – As a member of the NFT, you’ll have access to a variety of unique events and activities.

Each physical NFT watch has its own dome design that rests on top of the dial.

For Ben Arabov, this launch represents the continuation of the innovation that has set his father, Jacob Arabo, and his brand apart from other Swiss watchmakers since it is founding 36 years ago.

“Jacob has done a really good job innovating and disrupting before those words become cool. This is the second generation entering this space and creating a new path for Jacob & Co., ”Ben Arabov said. “Over the past 30 years, there were flat timezone watches and watch complications. This is the next phase and next step and I came into this business to bring this new world to the public. “

The watches unveiled for the initial launch are as follows:

Ben Arabov sees this launch as a continuation of the innovation that has distinguished his father, Jacob Arabo, and his company from other Swiss watchmakers since its inception 36 years ago.

“Jacob has done an excellent job of disrupting and innovating before such phrases become trendy. “This is the second generation of Jacob & Co. entering this arena and forging a new way,” Ben Arabov remarked. “There have been flat timezone watches and watch complications during the last 30 years.” This is the next phase and step, and I got into this business to introduce the people to this new world. “

The following are the watches that were unveiled for the inaugural launch:

Astronomy Metaverse Mars
Astronomy Metaverse Mars

One of a Kind

Case: 44mm 18K Rose Gold and Sapphire with an aventurine outer frame and a red mineral finish floor; dial base features an aventurine outer frame with a red mineral finish floor. A rose gold dome encrusted with semi-precious colored stones; a Mars Rover and a space habitat, both encrusted with white diamonds.

Exclusive production movement JCAM19 manual winding with a gravitational double axis from Jacob & Co.

tourbillon en vol

48-hour power reserve

Hours and minutes are displayed, with a Jacob Cut red sapphire revolving every 60 seconds.

Dial & Hands: Rose gold hands and a red mineral crystal dial.

Astronomy Metaverse Venus
Astronomy Metaverse Venus

One of a Kind

The base dial is an aventurine outer frame with a pink mineral finish floor; the case is 44mm 18K white gold and sapphire. Yellow sapphires, pink sapphires, and white diamonds are set in a rose gold creative dome.

Exclusive Manufacture is a movement that takes place only once a year. Manual winding JCAM19 with gravitational double axis flying tourbillon by Jacob & Co.

48-hour power reserve

Hours and minutes are displayed, and the Jacob Cut pink sapphire rotates every 60 seconds.

Dial & Hands: Rose gold hands and a pink mineral crystal dial.

Astronomy Metaverse Saturn NFT
Astronomy Metaverse Saturn NFT

There are only 30 digital variations available.

Case: 44mm black DLC titanium and sapphire with an aventurine outer frame and a purple mineral finish floor; the base dial has an aventurine outer frame with a purple mineral finish floor. Saturn’s moons are represented by a one-of-a-kind yellow gold artistic dome set with yellow, orange, purple, and green sapphires and a white diamond ring.

Jacob & Co. manual winding JCAM19 with gravitational double-axis flying tourbillon is an exclusive Jacob & Co. movement.

48-hour power reserve

Hours and minutes are displayed, with a Jacob Cut purple sapphire revolving every 60 seconds.

The dial is purple mineral crystal, and the hands are rose gold.

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