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Insomniac Strikes Partnership With Unity to Cultivate Next Generation of Metaverse Concerts – EDM.com

The next evolution of Insomniac Events is on the horizon.

The parent company of EDC has inked a new partnership with innovative software developer Unity, a leader in the creation of real-time 3D experiences. Unity has become a go-to solution for 3D, AR, and VR game developers and throughout 2021 Unity applications were downloaded over 5 billion times per month on average.

The partnership will yield Insomniac’s next wave of offerings in virtual concerts. The prolific events company is renowned for its large-scale electronic dance music festivals and currently produces over 10,000 annual club shows, concerts, and festivals worldwide. Recently, the company has begun dabbling in an expansion of their model for an increasingly digital audience. Insomniac famously became the first events brand to host a major music festival on the Roblox platform with 2021’s “World Party” event for EDC Las Vegas.

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