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Advice firm targets young women with financial education platform

Financial advice firm First Wealth has launched a financial education platform aimed at young women.

Thrive Money provides financial guidance from First Wealth’s financial advisers on Instagram, in a fortnightly newsletter and through events.

In October, it will launch a series of courses. The first course on the fundamentals of finance will comprise seven modules featuring step-by-step exercises, activities and online videos designed to introduce and educate participants on the basics of financial planning which will span budgeting, investments, pensions and savings.

Robert Caplan, director of First Wealth said: “For most, high-quality and reliable advice is out of reach. Thrive Money aims to close the advice gap. Almost all low-cost financial advice in the UK is product led and aims to sell something.

“Thrive Money will look to… improve people’s relationship with money and ultimately enhance their financial wellbeing through creating a community where like-minded individuals who have been let down by the financial institutions can share their experiences and journey.”

The platform has been launched in collaboration with lifestyle and content creator Zanna van Dijk, who said: “As a woman, I am hugely passionate about tackling the glaring gender pay gap, gender savings gap and gender wealth gap.

“I hope that Thrive Money can give more women the resources they need to push for the equality they deserve.”

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